SUN SAFETY MEETS STYLE

UPF 50 SURF HATS & ADVENTURE GEAR. DON'T LET THE SUN STOP YOU FROM HAVING FUN.

the new fisho shirt

☀️ upf 50 ☀️

when the UV levels are extreme and the sun will burn you in a matter of 15 minutes but the fish aren't biting… yet

Cruise Control Boxy Kids Tee - El Dingo

el dingo bambinos

Our first kids capsule collection is here!

The Shade Factory

Come get shady, Baby

Unleash your spirit with wicked adventure gear. Our breakout surf hats are perfect for surfing, fishing, camping and everything else in-between.

Performance Legionnaire Surf Cap UPF 50+ - El Dingo
MADE TO EXPLORE

UNLEASH YOUR SPIRIT

We're all about kitting you up to stay sun safe on your outdoor adventures. We're big believers that nature and adventure sports helps us connect with our inner child. We're here to encourage you to get out and play, forget about your worries, and stay sun smart while doing it.

GET SURF TRIP READY

Ready 2 Shreddy

Sun Safety That's Lordish

We pride ourselves in not taking ourselves too seriously. Boring black hats? Angry attitudes in the lineup? Nah, mate. Just fun loving, wave sharing, good times...