¸
sun damage isn't a joke
sun damage isn't a joke
sun damage isn't a joke
sun damage isn't a joke
¸
sun damage isn't a joke
sun damage isn't a joke
sun damage isn't a joke
sun damage isn't a joke

BACK IN STOCK & IMPROVED

UPF 50+ surf hats that don't sacrifice function or style.

MADE TO EXPLORE

UNLEASH YOUR SPIRIT

We're all about kitting you up to stay sun safe on your outdoor adventures. We're big believers that nature and adventure sports helps us connect with our inner child. We're here to encourage you to get out and play, forget about your worries, and stay sun smart while doing it.

NECK BUFFS

UPF 50+ PROTECTION FOR FISHING, BOATING, MOTORCYCLING, LAWN MOWER RACING & SO MUCH MORE.

The Shade Factory

Come get shady, Baby

Unleash your spirit with wicked adventure gear. Our breakout surf hats are perfect for surfing, fishing, camping and everything else in-between.

GET SURF TRIP READY

Ready 2 Shreddy

Sun Safety That's Lordish

We pride ourselves in not taking ourselves too seriously. Boring black hats? Angry attitudes in the lineup? Nah, mate. Just fun loving, wave sharing, good times...