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NEW SURF HATS ARE HERE
NEW SURF HATS ARE HERE
NEW SURF HATS ARE HERE
NEW SURF HATS ARE HERE
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NEW SURF HATS ARE HERE
NEW SURF HATS ARE HERE
NEW SURF HATS ARE HERE
NEW SURF HATS ARE HERE

Surf, adventure, repeat.

UPF 50+ surf hats that don't sacrifice function or style.

The Shade Factory

Come get shady, Baby

Unleash your spirit with wicked adventure gear. Our breakout surf hats are perfect for surfing, fishing, camping and everything else in-between.

NEW IN: NECK BUFFS

UPF 50+ PROTECTION FOR FISHING, BOATING, MOTORCYCLING, LAWN MOWER RACING & SO MUCH MORE.

YOUR FAVE SURF HATS RESTOCKED

The Dundee Legionnaire Surf Cap UPF 50+ - El Dingo
Ready 2 Shreddy

Sun Safety That's Lordish

We pride ourselves in not taking ourselves too seriously. Boring black hats? Angry attitudes in the lineup? Nah, mate. Just fun loving, wave sharing, good times...